Marketing vs Branding vs Advertising: Why & How They Differ

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Today we’ll get into marketing implications of what an ad means & why marketers don’t get it, how you can harness tech disruption to your advantage, and specifically how blockchain should start to be on your radar.

Big takeaway from today is:

  1. “ADS SHOULDN’T BE VIEWED AS AN INTERRUPTION, BUT AS AN INTRODUCTION”
  2. Blockchain is now relevant to today’s marketer.

Here are the articles I walk through in this podcast: 

Digital Marketing & How Its (Lack Of?) Evolution Is Impacting Brands

https://www.marketingdive.com/news/study-consumer-brands-waste-50b-of-digital-trade-marketing-spend/560424/

Nike Purchases Prediction Power

https://www.marketingdive.com/news/nike-buys-data-analytics-startup-celect-to-boost-dtc-sales/560387/