Customers Lie – & It’s Hurting Your Business

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Market research can make or break your business. Knowing EXACTLY what the customer wants makes it easy to provide a strong customer experience.

This is why it’s the most important element of your business growth but it’s an area most businesses don’t pursue. And if you are pursuing it, the fact is that your research participant is going to lie.

In this video you’ll learn why it matters that your participants are lying to you during research and how you can stop following flawed information that is damaging your insights and in turn your business.